How to set up Web Analytics. Step by step tutorial of setting up GA4 (Google Analytics version 4)

google analytics 4

After launching the landing page, web analytics must be put on rails. It helps to understand what is happening with traffic and sales, budget spent and earned.

What is a web analytic?

Web analytic is a collection of information about visitors and their actions, to improve business processes on the site. This is the logic of adequate dimensions for project management on the web. You need to measure what affects the result. Using it you can learn a lot about your target audience, understand what works for your audience and what doesn’t.

What are the best web analytic services

Google Analytics(GA) In this tutorial we’re using GA4 (it’s the latest version of GA)

Google Analytics web analytic services

How to start working with Web Analytic

  1. Register or sign to Google Analytic(GA)
  2. To create an account, click Start for free.
    To sign in to your account, Click Sign in to Analytics.

  3. Create GA account
  4. set up google analytic property

    how to set up google analytic property

  5. Set up a property in your Analytics account. A property represents your website or app and is the collection point in Analytics for the data from your site or app.
  6. how to create google analytic property

    goog analytici creating property advanced settings

    advanced property google analytics

  7. Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property.
  8. how to add tracking code from Google Analytic

  9. Copy and paste tracking code to the head section of each page of your website which you want to analyze.
  10. where to find tracking code in Google Analytic

  11. Select and configure targeted visitor actions to see what users are doing on your site. You can configure up to 20 goals at the same time.
  12. To set up goals, go through the following steps.
  13. how to configure goals in google analytics 4

    In GA4 there are already predefined goals, which you can use straight away by turning them on.

    If you want to track your conversion, which is not on the list, for example, to track as a conversion when the user goes to the Thank you page, then do as on the images below

    how to create new conversion goal in google analytic 4

    how to create new conversion lead for thank you page in google analytics 4

    Now it’s available as a new conversion in our reports

  14. Follow the reports
  15. how to see conversions reports in google analytic 4

  16. Now you can see your conversions and goals achievement

What is conversion

Conversion is the percentage of site visitors who made a targeted action (for example purchase, registration, or subscription) to the total visitor score.

After a while, when enough data is collected, you will be able to analyze the reports and understand who and where came to the site from, what he did there, and how it affected the conversion

After setting up Web Analytics, let’s have a look at the main metrics and concepts of GA (coming soon) and how data is analyzed and measured